the industry gathering in Munich.” CBB
was seen by many decision makers in
the industry as a chance to restart their
business. The trade fair attracted
31.781 visitors comprising around
30 delegations, including those from
the National Food Management Center
of China Light Industry, the China National
Research Institute of Food & Fermentation
Industries and the Guangdong
Beer Association. 418 Chinese
exhibitors and 101 international companies
presented their innovations and
products – with the latter largely represented
by their subsidiaries in China.
The supporting program offered an
attractive knowledge platform. During
the “CBB International Forum” organized
by Doemens for example, experts
spoke about trends, requirements and
challenges in the South Asian beverage
and liquid food industry, while visitors
had the opportunity to taste different
beers under the guidance of a beer
sommelier during the “Doemens Tasting
Further information:
www.chinabrew-beverage.com
www.anugafoodtec.com
Class.”
ONE FOR ALL.
ALL IN ONE.
BBII 6/2020 · 7
USA
Anheuser-Busch announces
expansion of Cartersville
brewery
Anheuser-Busch announced that it is
increasing its investment in its Cartersville
brewery from 85 million to 150 million
US dollars. The investment, which
was originally announced in January,
will support new brewing capabilities,
the creation of a new can line, and is
aimed to generate new efficiencies in
the brewing process as the company
continues to lead in meeting evolving
consumer demand.
The Cartersville brewery employs more
than 500 people and contributes more
than 400 million US dollars annually
to Georgia’s economy. Opened in 1993,
the Cartersville brewery produces more
than 20 Anheuser-Busch beer brands
and is the original producer of emergency
drinking water for the company’s
disaster relief program – with the brewery
team starring in Budweiser’s 2018
Super Bowl Commercial highlighting
the program. Cartersville was also the
first Anheuser-Busch brewery to be
certified organic by USDA in order to
brew and package Michelob Ultra Pure
Gold.
Further information:
www.ab-inbev.com
CHINA
China Brew China Beverage
2020 sets a signal for the
beverage industry in Asia
The need for B2B networking and information
was high – it was palpable at
the world’s second largest trade fair in
the beverage and liquid food industry.
China Brew China Beverage (CBB)
took place from October 13 to 16, 2020
in Shanghai. Due to the coronavirus,
the trade fair had a largely national
focus, although 101 exhibitors were
from other countries.
“The fact that the CBB took place successfully
sends a positive signal for our
global drinktec network, as well as the
trade fair industry as a whole,” explains
Dr. Reinhard Pfeiffer, Managing Director
of Messe München. “Especially in difficult
times, it is important to maintain
your business, stay informed and
search out new opportunities. CBB has
once again confirmed its position as a
leading trade fair in the Asian market.”
Petra Westphal, Exhibition Group Director
at drinktec, adds, “To us, CBB
is an important milestone on the way
toward the world’s leading trade fair
drinktec 2021 in Munich, with many
exhibitors having already firmly
booked. This shows that the industry
is confident and committed to planning
Be there -
on-site or
online.
Find out more here!
Koelnmesse GmbH
Messeplatz 1
50679 Köln, Germany
Tel. +49 1806 578 866
Fax +49 221 821 99-1020
anugafoodtec@visitor.koelnmesse.de
International
sup
pplier fair for the
beverage industry
food and b
COLOGNE, GERMANY
23.–26.03.2021
Food Processing | Food Packaging | Safety & Analytics | Intralogistics
Digitalisation | Automation | Environment & Energy | Science & Pioneering
AFT_2021_Anzeige_Brewing_Beverage_Industry_Intl_185x127mm_Int_GB.indd 1 09.11.20 17:51
/www.chinabrew-beverage.com
/www.anugafoodtec.com
/www.ab-inbev.com
link